EHF EUROPEAN LEAGUE GOES ALL IN
In October 2023, with the start of the EHF European League Men 2023/24 group matches looming, a new seasonal campaign for Europe’s second-tier club competition was launched.
The campaign’s pay-off ‘ALL IN – Greatness is earned’ underlines that success in the EHF European League can only come through hard work, dedication, and relentless effort. The campaign has also been produced for the EHF European League Women, which will see its 2023/24 group phase throw off in January.
The central idea behind the campaign is that there are no givens in the EHF European League. Only the players and teams who are willing to go all in will be able to earn greatness.
‘ALL IN – Greatness is earned’ highlights the work ethic of the players, who are pushing themselves to the limit each week in pursuit of glory. It inspires players and fans alike to embrace the journey that comes with striving for greatness. It also showcases the league as one of Europe’s top-level competitions.
The launch of the campaign was marked by a promo video produced by Infront and the EHF Marketing GmbH, which featured the dynamic brushstroke element first introduced for the EHF Finals 2023 and emphasised the hard work a player has to deliver – on and off the court – in order to succeed.
The official hashtag of the campaign is #Allin.