ALL ON TRACK FOR THE MEN’S EHF ERO 2024
Germany’s national railway company, Deutsche Bahn, has signed up as an official partner of the Men’s EHF EURO 2024 taking place in the country from 10-28 January. in Germany. It marks the first time that Deutsche Bahn engages in international handball.
As official partner, Deutsche Bahn receives title and logo rights as well as extensive TV exposure, including presence on LED boards, floors stickers and media backdrops. And as the championship’s mobility partner, Deutsche Bahn will help significantly to reduce the tournament’s carbon footprint. All 24 participating national teams, tournament officials, organising committee members and EHF staff will travel between the venues by train.
And, of course, fans visiting the matches are encouraged to do the same with special DB Fan Tickets. Ticket holders in Germany as well as fans arriving from abroad benefit from reduced ticket prices when travelling to the matches within Germany on ICE and IC/EC trains, and local trains if they have booked them at the same time. The DB Fan Ticket is only valid in conjunction with an admission ticket to the EHF EURO 2024.
Additionally, the championship will be promoted across railway stations in Germany and in dedicated TV spots aired in the lead-up to the tournament, with games taking place in Düsseldorf, Berlin, Mannheim, Munich, Hamburg, and Cologne.
Commenting on the agreement, EHF Secretary General Martin Hausleitner said: “We are proud and happy to welcome such a prestigious partner as Deutsche Bahn on board the Men’s EHF EURO. Sustainability is a key part of the good governance aspect of our Master Plan for European handball and becomes more and more important for our stakeholders. Reducing the environmental impact of the EHF’s events is a very important step and one of our key ambitions.”
Michael Peterson, Member of the DB Management Board for Long Distance Passenger Transport, also underlined the sustainability aspect.
“A new mobility partner, we now bring all DHB teams to their matches fast, in comfort and in a climate-friendly way. The Men’s EHF EURO 2024 in Germany is all about green mobility: National teams and their fans can reach all six match venues by ICE several times an hour,” Peterson said.Mark Schober, CEO of the German Handball Federation, added: “Our six host cities - Düsseldorf, Berlin, Mannheim, Munich, Hamburg, and Cologne – are easily reachable by train. We want to make use of this infrastructure to reduce the tournament’s carbon footprint which occurs because of the necessary travels. This agreement marks an additional and huge step for the German Handball Federation towards ecological sustainability.”