THE EHF MARKETING CAMPAIGN
The EHF Marketing campaign for the EHF Champions League 2023/24, ‘Dare to Rise’, follows the success of the 30th-anniversary season digital campaign, ‘Handmade History’.
The 360-degree campaign will be seen across all fields of the competition with the slogan ‘Dare to Rise’.
Dare to Rise is intended to inspire players and fans to overcome challenges, face their fears, and reach their full potential. It encourages them to step out of their comfort zone, set their goals higher, and push themselves beyond their perceived limits.
Dare to Rise documentary
The launch of the campaign was accompanied by a behind-the-scenes documentary focused around the TruckScout24 EHF FINAL4 2023, with never-before-seen content from the showpiece European club handball event in Cologne.
The documentary, narrated by Spanish legend Victor Tomas, premiered on 5 September and features interviews with key players of the EHF FINAL4, including SC Magdeburg coach Bennet Wiegert, Barça star Dika Mem, and Industria Kielce coach Talant Dujshebaev.