Having started as partner at TruckScout24 EHF FINAL4, MOL Group, a leading integrated Central Eastern European oil and gas corporation, has now signed up as official partner of Europe’s premier club handball competition
MOL Group were present as the official event partner at the TruckScout24 EHF FINAL4 2023 in Cologne, and has since signed a three-year agreement to become an official partner for the Machineseeker EHF Champions League. The deal, brokered by EHF Marketing, was confirmed on Friday 16 June in Cologne on the eve of the TruckScout24 EHF FINAL4 2023.
Peter Pantl, MOL Group Corporate Communications & Marketing Vice President, said, “As a regional company, we believe that sponsoring sports is an effective tool for reaching communities, as the love of sports is shared by all of us, and with that we can reach masses at such a cross-border, prestigious, international event. Few things carry as many good, supportive messages as sports: incredible effort, fair play, teamwork, and what is at least as important: sport can create unity - these are values that the MOL Group also proudly represents.”
David Szlezak, EHF Marketing Managing Director, said, “We are delighted to welcome MOL Group to the flagship European men’s club handball competition. With their strong and consistent impact, the MOL Group will perfectly mirror the go-to-market strategy, which EHF Marketing introduced in 2022. With this new partnership we aim to set sponsorship trends of the present decade such as storytelling, authenticity and strong narratives, based on joint objectives to engage with the handball community.”