LONG-TERM PARTNERSHIP WITH STRONG EFFECTS AND POSITIVE RESULTS
When Gorenje, part of the Hisense Group, became premium partner of the Machineseeeker EHF Champions League in 2022, it marked the logical next step in an ongoing successful cooperation.
After five seasons as regional partner of Europe’s premium club competition, the Gorenje brand has upgraded its commitment until the end of the 2024/25 season.
The enhancement of the partnership ensures Gorenje a presence at all arenas plus inclusion in all marketing activities and communications of the Machineseeker EHF Champions League. This includes the brand’s activation in the fan village at the TruckScout24 EHF FINAL4 in Cologne.
Also, Gorenje keep striving to advance activations on different digital channels.
The expansion of the partnership between Gorenje and the Machineseeker EHF Champions League reflects the strong efforts and positive results achieved in previous seasons. The competition’s reach on digital and TV has been growing steadily and considerably since Gorenje’s entry as a sponsor in the 2017/18 season.
