EHF Marketing sponsors
Machineseeker
Machineseeker continues to be the title sponsor of the EHF Champions League Men, building on the partnership with EHF Marketing following two previous successful seasons in 2022/23 and 2023/24.
The partnership was officially prolonged for another year in June 2024.
The Machineseeker Group are Europe’s leading operator of online marketplaces for used machines and commercial vehicles. As part of the sponsorship, Machineseeker receives extensive exposure at all 132 matches in the Machineseeker EHF Champions League, including floor stickers and LED presence, as well as integration on all relevant digital channels and websites of the premium European competition.
TruckScout24
TruckScout24, which is part of the Machineseeker Group, is the title sponsor of the EHF FINAL4 Men, held each June in Cologne, Germany. The 2025 event will be the third year that TruckScout24 has been the key sponsor for the weekend.
The TruckScout24 EHF FINAL4 is one of club sport’s biggest weekends, attracting thousands of fans to the LANXESS arena in a huge celebration of handball. As title sponsor, TruckScout24’s name is closely linked to the event and promoted through floor stickers and LED presence on court, as well as integration on all relevant digital channels and websites of the premium European competition.
In 2024, fans attending the TruckScout24 EHF FINAL4 had the chance to go on a “balloon ride” to enjoy an incredible view over Cologne and the fan village, thanks to the partner.
TruckScout24 is a leading online marketplace for commercial vehicles, based in Germany.
Gorenje
Gorenje, a leading European manufacturer of household appliances, has been a valued EHF Champions League partner since 2017, and a premium partner of the Machineseeker EHF Champions League since 2022.
As part of the partnership, Gorenje receives exposure throughout the competition including floor stickers and LED boards.
In 2024, Gorenje’s activations at the TruckScout24 EHF FINAL4 included a chance for fans to win a brand new Gorenje washing machine or tumble dryer by catching a flying ‘golden ticket’ inside a giant tumble dryer.
Modular System
EHF Marketing and Polish company Modular System, a manufacturer of mobile modular spaces, agreed the prolongation of their partnership for the Machineseeker EHF Champions League season 2024/25.
The company was first introduced as an official partner of the TruckScout24 EHF FINAL4 2023 and supported the premium European competition in 2023/24.
The one-year extension was signed on Sunday 9 June 2024, at the TruckScout24 EHF FINAL4 2024. The signing took place in front of a custom-made Modular System container, which featured a special laser game, symbolising the innovative and engaging spirit of the collaboration. Fans had to go through the container in a certain amount of time and were not allowed to touch any lasers. Successful completion earned fans a specially made magnet.
In the current season, Modular System are carrying out a promotion inviting fans to catch a ball to win tickets for the TruckScout24 EHF FINAL4 2025.
MOL
MOL Group has agreed to support the Machineseeker EHF Champions League as an official partner from 2023/24 until 2025/26. The company is extremely involved in activating fans, starting with a focus on target countries Hungary and Poland in the 2023/24 season and extending this to activation through t-shirt guns and a selfie cam in Hungary, Poland, Croatia and Romania in the 2024/25 season.
The unique selfie cam app, introduced at the TruckScout24 EHF FINAL4 2024, engages fans directly by inviting them to take a selfie and frame it with the frame of their favourite team. The selfies were later featured on the cube and LEDS in the arena, or on the big screen next to the stage in the fan village.
MOL Group is an international integrated oil, gas, petrochemicals and consumer retail company with a presence in over 30 countries. The company is committed to transforming its traditional fossil fuel-led operation into a low-carbon, sustainable business model, and is aiming to become net carbon neutral by 2050.
Raiffeisen Bank
On the eve of the European club handball season 2024/25, EHF Marketing inked a new partner deal with Raiffeisen Bank International (RBI), which is dealing as universal bank in 12 markets in central and east Europe.
The agreement sees RBI becoming an official partner of the Machineseeker EHF Champions League as well as a premium partner of the EHF Champions League Women, turning the bank into the first partner to be engaged in the men’s and the women’s edition of the EHF’s premium club handball competition.
As part of the deal, Raiffeisen Bank International will receive significant exposure through floor sticker advertising, LED board minutes and brand activations across all 264 matches throughout the entire season including the TruckScout24 EHF FINAL4 in Cologne and the EHF FINAL4 Women in Budapest.
Croatian National Tourist Board
& Istria Tourist Board
The Croatian National Tourist Board and the Istria Tourist Board became the official destination partners of Europe’s premium club handball competition in February 2024.
The deal, brokered by the European Handball Federation’s marketing arm, EHF Marketing GmbH, also includes the seasons 2024/25 and 2025/26.
The boards will benefit from a range of visible rights in the Machineseeker EHF Champions League, ensuring significant exposure at all matches as well as a digital presence on eurohandball.com and EHFTV, the European Handball Federation’s OTT platform.
Activations in the 2023/24 season included a competition during the quarter-final game between THW Kiel and Montpellier HB, where fans could win three different experiences in Istria: a weekend in Porec or Umac; a truffle hunt; or a tour through the Brijuni National Park.
At the TruckScout24 EHF FINAL4 2024 the two tourist boards implemented a photo van, offering an opportunity for a unique souvenir with a memorable photo experience. The van included sun chairs and a shade, creating a relaxing holiday atmosphere to help fans enjoy the weekend and get into the Croatian holiday spirit.
SELECT and Gerflor
SELECT and Gerflor continue to be key equipment and materials suppliers for the EHF Champions League. SELECT have been the official match ball suppliers for European club competitions since 2016 and, in June 2024, agreed to prolong the partnership. The deal to supply balls for the EHF Champions League and EHF European League, both men’s and women’s competitions, was extended for another four seasons, from 2024/25 until 2027/28. The new agreement was signed at the EHF FINAL4 Women 2024 in Budapest on 2 June 2024.
Peter Knap, SELECT Sport CEO, stated: “We are very pleased to announce that we have extended our strong cooperation with EHF Marketing for another four years. SELECT has been delivering the official match balls to the EHF Marketing for eight seasons. Together, we have ensured that the handball games in the best club competitions are always played with top-quality handballs.”
At the TruckScout24 EHF FINAL4, SELECT had two activations. In the fan village, the ‘Speedgoal’ found out how fast fans could shoot and proved to be one of the most popular activities during the weekend. Meanwhile at half-time in the matches, two fans competed in a slalom on court with a giant SELECT ball, delighting the crowds.
Gerflor’s relationship with the EHF and EHF Marketing dates back to 2006. Gerflor is responsible for supplying the distinctive blue courts that mark the EHF’s top club competitions.