EHF Marketing celebrates its 20th anniversary

The start of the 2025/26 season marked 20 years since the foundation of the marketing arm of the European Handball Federation, EHF Marketing (EHFM).

Official celebrations took place in August as part of the season-starting club workshops in Vienna with representatives of the 32 teams of the Machineseeker EHF Champions League and the EHF Champions League Women, as well as members of staff from the EHF and EHFM in attendance.

EHF President Michael Wiederer took the audience on a short time travel, from the developments and challenges in European handball in the 1990s and early 2000s that eventually led to the foundation of EHFM on 1 July 2005. From the humble beginnings with less than a handful of people running the operations all the way to the present, when almost 30 people are part of the EHFM.

Close cooperation with participating clubs in these competitions is a core pillar of EHFM’s daily business, and Wiederer praised the way different stakeholders came together to cooperate and make European club handball a success.

At the anniversary celebrations, EHF Marketing David Szlezak officially welcomed the guests, including club representatives and employees. Looking back to 20 years of EHF Marketing, medals of recognition were awarded to former Chief Finance Officer Andrea Moser, former EHF Comptroller Helmut Schebeczek, EHF Chief Sports Officer Markus Glaser, EHF Executive Committee Member Franjo Bobinac, and EHFM Advisory Board members Gerd Butzeck and Xavier O’Callaghan.