Lidl

Lidl extends sponsorship of EHF EUROs to 2028

International retailer Lidl will continue to be the official fresh food partner of the Men’s and Women’s EHF EUROs following an extension of the sponsorship agreement for the championships in 2026 and 2028 — a total of four final tournaments.

This marks a decade of successful partnership between Lidl and the European Handball Federation’s flagship national team tournament with the first sponsorship having been signed for the Men’s EHF EURO 2018.

The prolongation – brokered by Infront, the EHF’s exclusive media and marketing partner for the EHF EUROs – offers significant visibility for Lidl, across both TV and digital assets.

One of the prominent features is Lidl’s presentation of the “Best Young Player” award, which was introduced at the Women’s EHF EURO 2024, shining a spotlight on the brightest talents coming up in European handball.

Lidl will also reintroduce its “Kids Team”, aiming to encourage future generations to adopt a healthy, active lifestyle and participate in team sports.

Martin Hausleitner, EHF Secretary General, said the partnership extension underlined the strength of the European Championships as a powerful platform for sponsors and partners to increase their brand exposure as well as for activation to reach handball fans across Europe and worldwide.