EHF Marketing sponsors
Machineseeker
In summer 2025, the Machineseeker Group extended its title partnership of the EHF Champions League Men for a fourth year. The company — Europe’s leading operator of online marketplaces for used machines and commercial vehicles — first became the title partner of the competition, known as the Machineseeker EHF Champions League, for the 2022/23 season.
The prolongation of the partnership capitalises on the outstanding results of the previous years and underlines the perfect fit between the Machineseeker Group’s key markets — from Spain to Scandinavia and Eastern Europe — and European club handball.
In 2024/25, Machineseeker was also the presenter of the EHF Finals 2025 in Hamburg. The Maschinensucher EHF Finals 2025 were the pinnacle event of the EHF European League Men 2024/25, with a packed arena witnessing SG Flensburg-Handewitt’s triumph in the competition.
David Szlezak, EHF Marketing Managing Director said: “The sponsorship extension follows a strong performance of the competition in the 2024/25 season, including a great collaboration with Machineseeker, which was even extended to the EHF Finals for the first time.”
TruckScout24
TruckScout24, part of the Machineseeker Group, was the title sponsor of the EHF FINAL4 Men in Cologne for a fourth year in a row in 2024/25.
TruckScout24 has extended its support of the biggest event in European club handball for a fifth year, and the TruckScout24 EHF FINAL4 2026 will gather the four best teams of the season in the pinnacle event hosted at Cologne’s LANXESS arena on 13 and 14 June next year.
At the TruckScout24 EHF FINAL4 2024 and 2025, the partnership included the opportunity for fans to climb into a hot air ballon and enjoy the view over the LANXESS arena and the city of Cologne.
Gorenje
Leading European home appliance manufacturer Gorenje continued and deepened its long-term partnership with EHF Marketing in 2025.
Gorenje has been a partner of the EHF Champions League since 2017, and a premium partner since 2022. In 2025, the company became an official partner of both the Machineseeker EHF Champions League and the EHF Champions League Women. Under the expanded agreement, Gorenje will be present in all arenas and will be included in all marketing activities of the men’s and women’s editions of the EHF Champions League.
The company, part of the Hisense Group, was already an advertising rights holder at the EHF FINAL4 Women in 2024 and 2025. It is eager to use this partnership to empower women’s sport.
Gorenje is known for interactive fan activities on the court and in the fan zone of the TruckScout24 EHF FINAL4, as well as in digital activations over the years.
Modular System
Poland-based company Modular System, known for the design and creation of modern, mobile modular spaces, extended its existing partnership with the Machineseeker EHF Champions League. The agreement follows two years of successful partnership, beginning at the TruckScout24 EHF FINAL4 2023.
Modular System is now in its third season as an official partner of the Machineseeker EHF Champions League. It benefits from a range of visible and non-visible rights in the competition, including exposure at all matches, as well as a digital presence on eurohandball.com and the OTT streaming platform EHFTV.
A digital goal wall in the branded Modular System container was one of the highlights in the fan zone of the TruckScout24 EHF FINAL4 2025, where the company also presented a half-time activation where fans could win tickets for the 2026 event by completing a giant puzzle.
MOL
Hungarian oil and gas provider MOL Group continued as an official partner of the Machineseeker EHF Champions League in 2024/25, having first signed an agreement with EHF Marketing for the 2023/24 season.
MOL was also an event partner of the EHF FINAL4 2025.
Activations last season included the MOL selfie cam, which offered fans the possibility to support their team even from home. Fans had to upload a selfie to get a chance to be displayed on the big screen or the LED animation in the arena.
Last season MOL also launched a new activation, the ‘MOL Beat’. During the MOL Beat fans had to keep big ballons in the air to get a chance to win MOL t-shirts, which were shot from t-shirt guns.
Raiffeisen Bank International
Raiffeisen Bank International (RBI), headquartered in Austria, with its subsidiaries in Central and Eastern Europe has been a partner of the EHF Champions League since 2024/25. The bank is a premium partner of the EHF Champions League Women and an official partner of the Machineseeker EHF Champions League, and was the first partner to sponsor both the men’s and women’s competitions.
At the EHF FINAL4 Women 2025, RBI offered an interactive memory game, linking the handball skills of the fans with their banking knowledge.
Raiffeisen Bank director of marketing and communications in Hungary, Veronika Yalcinkaya, said the partnership had strengthened its bonds with customers, who had given positive feedback. Yalcinkaya added that it was important to support the women’s game, particularly in the bank’s core Central and Eastern European markets.
Croatian National Tourist Board and Istria Tourist Board
The Croatian National Tourist Board and Istria Tourist Board have been the official destination partners of the Machineseeker EHF Champions League since February 2024.
The Croatian National Tourist Board and Istria Tourist Board brought a holiday feeling to the TruckScout24 EHF FINAL4 2025, hosting a chill-out area with fans in the pattern of the Croatian flag, red and white.
During the 2024/25 season, a new engaging activation took place in Aalborg and Berlin, the ‘Truffle Hunt’. Fans had to find the red envelope below one of the big present boxes after dribbling through a slalom parkour. The activation was developed based on one of the touristic activities Croatia and the region of Istria is known for: Truffle hunting.
Winamax
Winamax, a French betting provider committed to the protection of minors and combating gambling addiction, joined the European handball family as an official event partner of the TruckScout24 EHF FINAL4 2025, its first involvement in the sport. During the final weekend in Cologne, Winamax contributed to creating an unforgettable atmosphere through dance cams that encouraged fans to show off their dance skills for a chance to win a signed jersey from their favourite team. Following this successful debut, the collaboration continues for the 2025/26 season, with Winamax becoming an official partner of the Machineseeker EHF Champions League in Germany and France.
