EHF pushes its social media presence further than ever before
With the number of followers across all EHF social media channels passing the 1.25 million mark in early 2020, engaging an ever-growing and hungry audience has never been more important.
As a result, the European Handball Federation’s digital channels underwent several changes in June 2020, to cater for the increase in demand and to reflect the new digital strategy starting alongside the 10-year partnership with Infront and DAZN.
Adding to the pre-existing competition-specific channels, including the EHF Champions League and EHF EURO, two new channels have been created: Home of Handball and EHF Activities.
The newly created Home of Handball channels mirror the website’s goal as a one-stop shop for all things handball and act as a cross-competition hub for handball followers. The channels provide followers with content across both club and national team competitions as well as younger age category events, beach handball and wheelchair handball, and engage followers 24/7 throughout the entire season.
Meanwhile, the EHF Activities channels, born from the fusion of the EHF Competence Academy & Network and the EHF’s corporate communications, aim to reach out to handball professionals and experts about topics such as, among many others, player health, coaching techniques, development of the sport and governance. The EHF Activities channels are also the platform for EHF institutional communication.
The EHF’s main channels covering club and national team competitions remained untouched. Content across the EHF Champions League and EHF EURO channels will continue to give fans exclusive and unique insight on and off the court, with access that no other handball social media channel can offer.
All the channels can be found on Facebook, Instagram and Twitter. The Home of Handball is additionally present on TikTok and YouTube, and EHF Activities is also on YouTube.