The EHF European League Men group phase threw off in arenas across the continent in October 2020.
The new-look competition means that fans around the world have the chance to watch more handball than ever before, with 24 teams from 17 nations battling through the group phase for a place in the Last 16.
With a host of high-profile teams lining up in this stage, a tough, intense and competitive 10 weeks of matches lay ahead, with more goals, more saves and more passion guaranteed.
Along with the new EHF European League format and brand, a theme for the competition – ‘more handball than ever before’ – was introduced. The theme was visible in online and on-site communication and placed all activations under one roof.
The group phase included clubs with significant European cup calibre and experience, such as Rhein-Neckar Löwen, Füchse Berlin and former EHF Champions League winners SC Magdeburg and Montpellier HB.
As a result, significant interest in the new-look competition saw 18 broadcasters acquire the rights to show the drama live across the continent.
Plus, every game has been shown live around the world every Tuesday on the relaunched and enhanced EHFTV, enabling fans to watch up to four matches simultaneously.
The number of broadcast partners on board to show this captivating first season of EHF European League is fantastic and it is the outcome of the big efforts done to set up this new competition in these challenging times. Top European clubs will serve up a feast of goals and a level of competitiveness that is sure to capture the hearts of the viewing audience across 25 territories. Such a high level of interest for this first season of the competition gives us the perfect start to a promising future of the EHF European League