With several milestones reached in EHF competitions in 2022, the focus on digital promotion was ramped up with new concepts and activations. 

To mark the 30th EHF Champions League season in 2022/23, the ‘Handmade History’ campaign puts the spotlight on the rich history of the competition, while also highlighting the players and moments which will be remembered in the future. 

The campaign shows the pride of the handball community in the tournament, and how it has developed over the years. It showcases the great players and actions of the past 30 years while also building a connection to the future of Europe’s top handball competition.

The weekly EHF Champions League newsletter features 30 legendary players in the ‘This is Me’ series, which originally began in the 2020/21 season. Every week ‘This is Me’ tells a player’s story in his or her own words, giving an insight into why they became handball players, and what they love about the sport. The special 30th anniversary focus includes stores from 15 women and 15 men.

Through social media channels and website features, ‘Handmade History’ identifies future stars and help fans follow every moment of the historic season now underway.

The Women’s EHF EURO 2022 slogan was ‘Play with Heart’. The campaign has emphasised through the official hashtag, #playwithheart, and is also the title of the official song by Senidah. The Slovenian singer-songwriter has penned an anthem which is about coming together, no matter the country, skin colour or religion, to feel the power of women in sport, life and society.

"I want to connect all women with the song. I want us to be even stronger and more heartfelt in what we do," Senidah said. "It is a special honour for me. I also fell in love with handball, thanks to my mother, who loved this sport the most.”

Connected to the campaign was a series of features launched ahead of the tournament, ‘Women at the Heart of the Game’. The focus of the series was on successful handball players who switched from stellar performances on the court to taking up remarkable roles in different sports functions. 

Those featured in the series included the championship’s ambassadors from host countries Montenegro, North Macedonia, and Slovenia - Katarina Bulatovic, Gordana Naceva and Marta Bon. Montenegro’s head coach Bojana Popovic, the only female head coach at the championship, was also featured, alongside the likes of delegate and former Serbian international Tanja Medved.

The campaign shows the pride of the handball community in the tournament, and how it has developed over the years.