One of the biggest success stories during the times of Covid-19 and attendance regulations inside arenas was the introduction of the DELO Superfan campaign.
The new concept sees all 16 clubs in the DELO EHF Champions League take part during the season with particular focus on games selected for the Match of the Week.
With the aim to empower clubs and to thank their supporters, one fan who shows particular passion and loyalty towards their team is named as a DELO Superfan. The superfans then become the face of their club and the DELO EHF Champions League for that particular match giving them money-can’t-buy access to their favourite players.
Superfans also receive special treatment on the day of the match, receiving a DELO Superfan box, including a signed shirt, VIP tickets and a matchball. They are also given a behind-the-scenes look around the arena, visiting the dressing rooms, press room and TV truck. After the game the fan then has the honour of presenting the winning Player of the Match trophy.
At the beginning of 2021 the focus remained on the online activation due to Covid-19 restrictions but as the 2021/22 campaign began to see fans returning to arenas, the engagement levels of the campaign have been impressive.
The DELO Superfan talks – which consist of live interviews – reached more than 200,000 people, creating more than 15,000 interactions. As many as eight different teams from six markets in the first eight rounds took part leading to MOTW content in the DELO EHF Champions League reaching more than 5 million fans.