Back in May, the European Handball Federation and its marketing arm, EHF Marketing GmbH, together with its exclusive media and marketing partners, Infront and DAZN Group, announced the extension of the title sponsorship agreement with the Delo Group for the EHF Champions League Women 2021/22 season.
The Russian transportation and logistics company has been the title partner of the DELO EHF Champions League and the corresponding DELO EHF FINAL4 since 2019.
The new agreement, which was signed in the presence of EHF President Michael Wiederer, Delo Group President Sergey Shishkarev and EHF Marketing Managing Director David Szlezak on Saturday in Budapest, includes the naming rights for the EHF Champions League Women in the 2021/22 season as well as for the EHF FINAL4 Women 2022.
Next year’s DELO EHF FINAL4 will be the first set to take place in Budapest’s new 20,000-capacity arena which was built for the Men’s EHF EURO 2022 in January.
Besides extensive broadcast exposure through perimeter and on-court advertising, logo presence on media backdrops and corporate hospitality, the new agreement also includes plenty of off-court activities.
For example, the successful ‘DELO Superfan’ programme, which gives clubs the opportunity to honour special fans for their support, continues in the DELO EHF Champions League throughout the 2021/22 season.
The contract extension chimes in with a strong performance of the competition in 2020/21, as despite all challenges the DELO EHF Champions League proved to be massive hit, recording impressive digital engagement and broadcast figures.
Including the quarter-finals, almost 250 million fans were reached on digital platforms; 45 million alone via women’s clubs’ and players’ accounts. The engagement figures were achieved thanks to the 16 competing teams using Socialie, a platform which enabled them to receive and publish high-quality, tailor-made clips to their own social media channels.
The campaigns were driven by DAZN Group and Infront through its media and marketing partnership with the EHF and EHF Marketing to grow handball’s competitions worldwide.
Furthermore, the DELO EHF FINAL4 2021 – broadcast by 28 broadcast partners with coverage stretching far beyond Europe as it includes Central & South America as well as Africa – was the first major European handball event in more than a year to be played with spectators, inside the Papp László Budapest Sportaréna.
Commenting on the agreement, EHF President Michael Wiederer said:
Prolonging the partnership in these special and still challenging times for European handball is a great sign for our sport. It underlines the strong development of women’s handball and the attractiveness and the huge potential that companies see in our competitions.