The spirit of beach handball has been encapsulated in a new and specially created beach handball DNA, which was first introduced with an updated, fresh EHF beach handball logo.
Fitting in perfectly alongside the theme of the new logos for all EHF club competitions, the beach handball logo takes its main inspiration from the sun – think rays of light shining down on the sand and the players below.
All future EHF beach handball competitions will carry the unified logo, resulting in a clear, consistent brand identity at all future competitions.
The same is true of the European Beach Tour (ebt), for which a new logo has been designed specifically for use at all ebt tournaments, with emphasis again placed on ensuring a consistent promotion of the EHF beach handball brand.
Similarly, the rays of sunlight will also be seen in the EHF Beach Handball Champions Cup branding.
The sun-inspired logo will also form part of future Beach Handball EURO competitions, through a template that will be customised by each tournament’s host.
Furthermore, beach handball’s visibility on the EHF’s new Home of Handball website was given greater prominence.
The launch of the new beach handball brand represents a significant step forward in the EHF’s commitment to developing and promoting the discipline across Europe and beyond. Beach handball plays an important role in many aspects of the EHF’s master plan, especially at grassroots level, where mini beach handball is of particular focus. The launch of the new brand plays a crucial part when it comes to help shaping the overall image of the sport, with growth a significant priority.